DJI’s Strategic Price Cut: Gearing Up for the Avata 2 Launch?

Estimated read time 4 min read

In an intriguing move that’s caught our eye, DJI, the renowned leader in Drone Technology, has significantly reduced the prices of its DJI Avata models. This price reduction isn’t just a minor discount; it’s a substantial slash that brings the DJI Avata Explorer Combo down from $1,278 to an unprecedented $829 on Amazon and on Similarly, the DJI Avata Pro-View Combo has seen a reduction from $1,317 to $999. Such a price drop has sparked widespread speculation: Is the DJI Avata 2 around the corner?

The Implications of the DJI Avata Price Cut

Analyzing DJI’s Pricing Strategy

The timing and magnitude of these price cuts suggest a strategic move by DJI, potentially to clear out inventory in anticipation of a new release. It’s a common practice in the tech industry to lower prices ahead of launching a successor product. This strategy not only makes room for the new inventory but also capitalizes on the increased market attention to boost sales across the product line.

The Avata’s Legacy and Its Potential Successor

The DJI Avata has carved out a niche in the FPV (First-Person View) drone market with its compact design, high-quality imaging, and user-friendly features. Weighing just 498g, including the battery and propellers, and offering impressive specs such as a 1/1.7″ CMOS 48MP sensor capable of shooting 4K/50fps video, the Avata stands out for its blend of performance and portability. Its success sets a high bar for any successor, with expectations leaning towards enhancements in imaging capabilities, flight time, and perhaps even more intuitive controls.


What to Expect from DJI Avata 2

Given the original Avata‘s specifications and features, the Avata 2 is anticipated to push the boundaries further in FPV drone technology. Potential upgrades could include improved battery life, enhanced video transmission technology, and even more advanced safety features. DJI’s track record of innovation suggests that the Avata 2 could also introduce novel features that redefine user experience, such as more immersive FPV goggles or advanced AR-driven flight modes.

A Calculated Move with Exciting Prospects

DJI’s decision to lower the prices of its Avata models is a strategic one, likely signaling the imminent arrival of the DJI Avata 2. This move not only makes the current models more accessible to a broader audience but also stirs anticipation for what’s next in DJI’s FPV drone lineup. As the drone community eagerly awaits official announcements, the prospects of the DJI Avata 2 promise to elevate the FPV flying experience to new heights, continuing DJI’s legacy of innovation in the Drone Industry.


DJI Avata Features

  • Intuitive Motion Controller: Fly with a single hand using the DJI Motion Controller, which detects your hand movements for easy control.
  • Immersive FPV Experience: The DJI Goggles 2 offer a crystal-clear, ultra-wide 150° FOV, letting you see from the drone’s perspective.
  • 4K/60fps Video: Capture high-resolution video with rich details.
  • 48MP Photos: Take high-quality aerial photos with the 48MP camera.
  • Advanced Safety Features: Equipped with a GEO 2.0 geofencing system, ADS-B receiver, and the ability to set altitude limits for safer flights.
  • Emergency Brake and Hover: Immediately stop and hover with a press of the Brake button on the remote controller.
  • Return to Home (RTH): Automatically fly the drone back to the takeoff point with a press of the RTH button.
  • Turtle Mode: Flip the drone over if it crashes upside down to take off again.
  • Propeller Guards: Built-in propeller guards protect the propellers and enhance flight safety.
  • Wind Resistance: Level 5 wind resistance allows stable flights in various conditions.
  • Intelligent Flight Batteries: Provides up to 18 minutes of flight time per charge.
Dji's Strategic Price Cut: Gearing Up For The Avata 2 Launch?

DJI Avata Specifications

  • Takeoff Weight: 410g
  • Dimensions: 180×180×80 mm (including propellers)
  • Max Flight Time: 18 minutes
  • Max Hovering Time: 18 minutes
  • Max Ascent Speed: 8 m/s
  • Max Descent Speed: 6 m/s
  • Max Flight Speed: 27 m/s (S Mode)
  • Max Service Ceiling Above Sea Level: 5,000 m
  • Max Wind Speed Resistance: 10.7 m/s
  • Operating Temperature Range: 0° to 40°C
  • Satellite Positioning Systems: GPS & GLONASS
  • Hovering Accuracy Range: Vertical: ±0.1 m, Horizontal: ±0.3 m
  • Internal Storage: 20 GB


  • Sensor: 1/1.7″ CMOS, Effective Pixels: 48 MP
  • Lens: FOV: 155°, Aperture: f/2.8, Focus range: 0.6 m to ∞
  • ISO Range: 100-6400
  • Electronic Shutter Speed: 1/30-1/8000s
  • Max Image Size: 8192×6144
  • Video Recording Modes: 4K: 3840×2160@50/60fps, 2.7K: 2720×1530@50/60/100/120fps, FHD: 1920×1080@50/60/100/120fps
  • Video Format: MP4/MOV (H.264/MPEG-4 AVC, H.265/HEVC)
  • Max Video Bitrate: 150 Mbps

The DJI Avata is a compact, user-friendly FPV drone designed for immersive aerial experiences, offering high-quality imaging, intuitive controls, and enhanced safety features for both beginners and experienced pilots.

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